The New Media Institute (NMI) is a research and fact finding organization whose mission is to improve public understanding of issues surrounding the Internet and other forms new media communications. NMI works directly with the news media, researchers, academics, government and industry professionals and serves as a primary resource of facts, statistics and analysis.
Content Posted by NMI Editor
Today, the New Media Institute announced the winners of its 2012 New Media Awards. Entries ranged from local to global, with submissions coming in from around the world. Entries were judged based on innovation, design, user-friendliness, how dynamic they are, and most importantly -- how well they serve their audience's needs.
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, and Pretarget, the intent targeting company, today released results of an online advertising study which found that ad viewability and hover time are more strongly correlated with conversions (defined as purchases and requests for information) than clicks or total impressions.
One-fifth of American adults (21%) report that they have read an e-book in the past year, and this number increased following a gift-giving season that saw a spike in the ownership of both tablet computers and e-book reading devices such as the original Kindles and Nooks. In mid-December 2011, 17% of American adults had reported they read an e-book in the previous year; by February, 2012, the share increased to 21%.
With the increasing use of social media in our society, I find myself more and more counseling business clients on issues arising from the use of social media by their employees. We still, of course, have the standard range of employment law issues, such as wrongful discharge, employee leaves, disability discrimination, and workplace harassment. However, social media issues have become increasingly more prominent in the workplace.
The New Media Institute’s 2011 New Media Awards Competition has concluded its judging process and has announced 27 winners in this year’s website awards competition. “This year’s competition was thrilling with websites ranging from local to global. Winners are not judged solely on design, but how well they are using this technology to serve and communicate to their audiences,” said Barbara Eber-Schmid, Executive Vice President of the New Media Institute, which holds the annual New Media Awards. “Congratulations to all of the winners who so rightly deserve to be recognized for their display of excellence in new media communications.” View the Winners of the 2011 New Media Awards: http://www.newmediaawards.org/websiteawards/2011/website_awards_winners.html
Needless to say, Anthony Weiner’s sophomoric escapades using Twitter as his way to commit political suicide is sad, to say the least. There are many morals to this story, but as our focus is on new media, let’s focus on that element of this cautionary tale.
In this webinar, participants will learn how social media fits into the sales cycle, from establishing your company’s online footprint through business development, marketing and referrals. Specific tools covered:
• LinkedIn – Tips for making your top executives easily found.
• Blogs – How B2B and B2C companies are using blogs to generate business.
• Facebook – Which types of companies are using it effectively?
• Twitter – What’s all the tweeting about?
Wikileaks has had and continues to have a profound impact on global politics, US and International diplomacy, international law, security, the rights of a sovereign state vs. freedom of speech, and on, and on. Yet, we at NMI believe that the underlying significance of Wikileaks is this: the power of new media and the internet is indescribably awesome, instantaneous and frightening. Wikileaks exemplifies the good and bad that new media embodies. The cautionary tale here is that we are human, and that we’ve developed one hell of an awesome communications “tool kit”. And that’s our take.
The New Media Institute’s 2010 New Media Awards Competition has concluded its judging process and has announced 24 winners in this year’s website awards competition. “It is our pleasure to recognize excellence in online communications. Awards recipients ranged from local to global with a diverse assortment of purpose, all exhibiting exuberant creativity in their use of new media as a form of communication,” said Barbara Eber-Schmid, Executive Vice President of the New Media Institute, who holds the annual New Media Awards. “Each year, we see a substantial increase in the number and quality of entries – providing a gratifying challenge for the judges.”