Learn the basics of Search Engine Optimization (SEO) and get your Web site(s), press releases and messaging to the top of search engine results without paying a dime for placement... THIS WORKSHOP HAS BEEN POSTPONED -- Email barbara@newmedi.org if you would like information on the new date.  Friday, June 20, 2008 New York City Have you ever wondered how to get search engines to place your Web site or press release top in the natural search results for certain keywords? This seminar will teach you just that. Success in communications depends on a completely integrated communications effort that includes Search Engine Optimization (SEO). When researching a product, person or company, most people search for information online. Your Web site and messages should be first in their results and this seminar is designed to help you achieve this. Topics include: The basics of Search Engine Optimization (SEO) Keyword research Building page rank What not to do -- Certain SEO techniques could get you bumped down in results Writing a press release for search engines Reputation management using SEO Case study analysis Instructors will be available to analyze your Web site if you would like specific advice.  Previous attendees have found this portion of our day to be extremely helpful.  Here is some feedback that we received from our last SEO training:  "Great seminar on Friday -- well thought out and superbly presented! Besides learning specifics about the topic, I was very pleased to receive valuable, individualized information about our website. I also appreciate how easy you made it for me to revisit the info from our 8 hour seminar."  "Just wanted to say again how wonderful I thought your class was. I learned so much, and you also made it fun and very interactive." -- Richard Spector, Public Relations Society of America (PRSA) INSTRUCTOR John Spagnuolo is president of the New Media Institute and frequently teaches search engine optimization to individuals and organizations. Prior to the New Media Institute, John served as a spokesperson for the insurance industry as a whole and consulted with top communications professionals around the world on using technology in their communications strategies. Guest speakers will also join us for case study analysis.  EVENT ONE-DAY SEMINAR Friday, June 20, 2008  9:00 a.m. - 5:00 p.m. ET  New York City -- Financial District  60 Pine Street New York, NY 10005 CANCELLATION POLICY Cancellations must be submitted in writing and mailed to NMI Registration, 110 William Street, 22nd floor, New York, NY 10038. Cancellations received seven to 14 days before the seminar are subject to a $100 cancellation charge; there are no refunds or credits for those received less than seven days before the seminar date. If you cannot attend, you may have someone attend in your place — please contact the Barbara at barbara@newmedia.org.  GROUP DISCOUNT A discount is available to organizations registering three or more people for the same seminar. Contact 917-686-1077 for group discount information.

Search Engine Optimization Training June 20, 2008 -- New York City Overview Agenda Location Hotels Sponsors