Mobile Marketing: Best Practices and Applications (White Paper)

With today’s highly mobile lifestyles, recessionary prone economy and mass infiltration of media into both our personal and professional lives, it’s no wonder that the results of traditional marketing methods are rapidly dwindling.

Regardless of whether your audience fits into the B2B or B2C category, or both, we as a global audience are becoming numb to the outpouring of pithy broadcasts, online intrusions, inundation of email spam and barrage of generation-specific print advertising campaigns. It has also become obvious that there is one thing that we all – Baby Boomers, Generation Y, Generation X and Generation Z’ers alike – have in common. We don’t leave home without our mobile phone! It’s become our identity. The type of phone people carry, the carrier they subscribe to and the services they use – reflect who they are.

A 2006 Nielson study showed that over 144 million people in the U.S. (85%) ages 13-54 own cell phones. It’s over 230 million today. Another recent study confirmed that over 1.3 billion people used text messaging (SMS); making it the most used data application on the planet, far surpassing email. I don’t think there’s any argument that “mobile” has become today’s pervasive form of communications.

This paper explores how mobile marketing can enhance advertising response rates, increase buying traffic and build an opt-in community. Topics include:

Increasing response rates of traditional TV, radio, outdoor, print and online marketing
Differentiating products and services from competitors
Increasing buying traffic from an existing customer database
Building an opt-in community to enhance brand loyalty
Improving customer service and CRM

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