The New Media Institute (NMI) is a research and fact finding organization whose mission is to improve public understanding of issues surrounding the Internet and other forms new media communications. NMI works directly with the news media, researchers, academics, government and industry professionals and serves as a primary resource of facts, statistics and analysis.

For Display Ads, Being Seen Matters More than Being Clicked (comScore & Pretarget)

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, and Pretarget, the intent targeting company, today released results of an online advertising study which found that ad viewability and hover time are more strongly correlated with conversions (defined as purchases and requests for information) than clicks or total impressions.

21% of Adults Have Read an e-Book in the Past Year (PewInternet)

One-fifth of American adults (21%) report that they have read an e-book in the past year, and this number increased following a gift-giving season that saw a spike in the ownership of both tablet computers and e-book reading devices such as the original Kindles and Nooks. In mid-December 2011, 17% of American adults had reported they read an e-book in the previous year; by February, 2012, the share increased to 21%. 

In Australia, Online Retail Sites See Traffic Surge in December

Today, comScore released a study on traffic to top Retail sites in Australia during the 2009 holiday season. The study found that three out of five Australians online visited a Retail site in December, as traffic to the category reached its highest volume of the year with more than 8 million visitors during the month.

Teens and “Sexting”

A nationally-representative phone survey of minors ages 12-17 finds that 4% of cell phone owners ages 12 to 17 have sent a sexually suggestive nude or nearly nude image of themselves to someone else on a cell phone, and 15% of cell-owning teens that age have received this kind of image of someone they know personally on their cell phone. This exchange of suggestive images, also known as “sexting,” is most prevalent among older teens – 8% of 17-year-old cell-owners say they’ve sent suggestive images of themselves by text while only 4% of 12-year-olds with cell phones have done so.

Google Sites Accounts for Two-Thirds of 131 Billion Searches Conducted Worldwide in December while Introduction of Bing Helps Microsoft Post Significant Gains During the Year

Today, comScore trleased a study on growth in the global search market in 2009. The study revealed that the U.S. remains the largest search market worldwide, while Google Sites retains a commanding position in the global search market.

Social Isolation and New Technology

People who use modern information and communication technologies have larger and more diverse social networks, according to new national survey findings that for the first time explore how people use the internet and mobile phones to interact with key family and friends. These new finding challenge fears that use of new technologies has contributed to a long-term increase in social isolation in the United States.

December 2009 U.S. Search Engine Rankings

Today, comScore released its monthly comScore qSearch analysis of the U.S. search marketplace. In December 2009, Americans conducted 14.7 billion core searches, with Google Sites accounting for 65.7 percent search market share, virtually unchanged from 65.6 percent in November. Microsoft Sites grabbed 10.7 percent market share, up 0.4 percentage points versus November.

Online Gaming Audience in Japan Jumps 28 Percent in Past Year Reaching Record Numbers

comScore study of online gaming in Japan, finding that the gamer population is growing rapidly, surging 28 percent over the past year to 16.5 million visitors in July 2009, and reaching nearly one fourth of Japan’s online population. “As a growing number of people turn to the Internet as an entertainment channel, many online gaming sites have seen their traffic levels swell to record numbers,” said Maru Sato, managing director of comScore Japan. “Online gaming has not only captured a growing number of visitors, but also shows some of the highest levels of engagement on the Web with users averaging more than an hour on gaming sites in July.”

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