Content creation by teenagers continues to grow, with 64% of online teenagers ages 12 to 17 engaging in at least one type of content creation, up from 57% of online teens in 2004.  Fueled by new technologies, websites, and social network domains such as Facebook and MySpace, large numbers of teens share and create materials online. 

Nielsen//NetRatings announced today that among U.S. visitors aged 12-17, visitors to both MySpace and Facebook spend more time at each site than those who visit just one or the other. In August, teens who visited both sites spent on average 20 percent more time on MySpace than MySpace visitors alone. Facebook benefited to an even greater degree from dual visitors, who spent on average 26 percent longer at the site than exclusive Facebook visitors.

comScore, a leader in measuring the digital world, today released its monthly qSearch analysis of activity across competitive search engines. In May 2007, Google Sites captured 50.7 percent of the U.S. search market, gaining one full share point from the previous month. Yahoo! Sites maintained its second place ranking with 26.4 percent of U.S. searches, followed by Microsoft Sites (10.3 percent), Ask Network (5.0 percent) and Time Warner Network (4.6 percent).

An analysis of the iTunes podcasting audience revealed that males represented a significantly larger share (63 percent) of the audience than did females (37 percent). In addition, 18-24 year olds represented a substantial share of the audience (29 percent) and were more than twice as likely as the average Internet user to download podcasts. People between the ages of 35-54 represented about half of the podcasting audience and were also more likely than average to download podcasts.

Nielsen//NetRatings (Nasdaq: NTRT announced today that Web traffic to pet-related sites grew 115 percent in March over the previous month, from 9.1 million unique visitors to 19.5 million. Menu Foods, North America’s largest pet food supplier, announced a product recall on March 16th after receiving complaints in the United States about renal failure in pets who had consumed the food. Pet owners flocked online to find out which products were affected – MenuFoods.com fell below reporting cutoff in February, but drew a remarkable 12.8 million unique visitors in March.