The New Media Institute (NMI) is a research and fact finding organization whose mission is to improve public understanding of issues surrounding the Internet and other forms new media communications. NMI works directly with the news media, researchers, academics, government and industry professionals and serves as a primary resource of facts, statistics and analysis.

One Day Workshop: Search Engine Optimization for Public Relations Professionals

This seminar has past. The next SEO Training Workshop in NYC is on June 19, 2008. You can find more information here:

Learn the basics of SEO to get your Web site and press releases top in search engine results

Friday, December 14, 2007
9:00 a.m. - 5:00 p.m. ET
New York, NY

Have you ever wondered how to get search engines to place your Web site or press release top in search results for certain keywords? This seminar will teach you just that. Success in communications depends on a completely integrated communications effort that includes SEO. When researching a product, person or company, most people search for information online. Your messages should be first in their results and this seminar is designed to help you achieve this. This is an interactive session and we encourage you to submit your Web site for analysis for a chance to have experts offer advice on your Web strategy.

Topics include:
The basics of SEO
Writing a press release for search engines
Integrated communications planning involving the Web
Reputation management using SEO
Case study analysis

John Spagnuolo is president of the New Media Institute and frequently teaches search engine optimization and marketing to communication professionals. Prior to joining the New Media Institute, John served as a spokesperson for the insurance industry and consulted with top communications professionals around the world on using technology in their communications strategies.


Friday, December 14, 2007
9:00 a.m. - 5:00 p.m. ET
New York, NY

PRSA Professional Development Center
33 Maiden Lane, 11th Floor
New York, NY 10038
(212) 460-1400

PRSA Members $465 / PRSA Non-Members $565 REGISTER NOW
Materials and lunch provided
APR Accreditation Maintenance Credits Approved: 2.0
Participants earn 2.0 APR Accreditation Maintenance Credits for a one-day seminar. For more information on APR Accreditation Maintenance Credits, visit

Cancellations must be submitted in writing and mailed to PRSA Registration, 411 Lafayette Street, Suite 201, New York, NY 10003, or faxed to 212-460-5460. Cancellations received seven to 14 days before the seminar are subject to a $100 cancellation charge; there are no refunds or credits for those received less than seven days before the seminar date. If you cannot attend, you may have someone attend in your place please contact the Professional Development Division at

A discount is available to organizations registering three or more people for the same seminar. Contact the Professional Development Division at for more information.


Comments (1)

Said this on 12-2-2007 At 07:32 pm
Who are the instructors for the session? Single instructor or more? Is there a finalized agenda and instructors bios that can be posted? Will be helpful in making decision. Thanks
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