Today, comScore released a report ranking the most visited and fastest growing Internet properties in France for November, based on data from the comScore World Metrix audience measurement service.

Top 10 Properties for November

Google was the most visited property in France in November, with 19.6 million unique visitors age 15 or older, reaching 69 percent of the total French Internet audience. It was followed by Microsoft Sites which attracted nearly 18 million unique visitors, a 64 percent reach. The fastest growing of the top ten properties was multi-channel retailer, Groupe PPR, owner of sites such as Laredoute.fr and Fnac.com. The property grew 10 percent from October, attracting 10.7 million unique visitors in November, a 38 percent reach and its largest ever online audience.

Delphine Gatignol, comScore’s Business Development Manager for France said: “Not surprisingly, online retail was one of the fastest growing sectors this November, and we are seeing this popularity across the board, from online pure play retailers like Amazon Sites to multi-channel brands like Groupe PPR.”

Top 10 French Online Properties Ranked by French Unique Visitors November 2007 vs. October 2007 Total France, Age 15+ - Home and Work Locations* Source: comScore World Metrix
Property	Total Unique Visitors (000)			% Reach
	Oct 2007	Nov 2007	% Change
Total French Internet Audience	27,756	28,244	2%	100%
Google Sites	19,239	19,598	2%	69%
Microsoft Sites	17,660	17,966	2%	64%
Orange Sites	14,690	14,764	1%	52%
Iliad/Free.fr Sites	12,882	12,750	-1%	45%
eBay	11,389	11,776	3%	42%
Yahoo! Sites	11,000	11,061	1%	39%
Groupe Pages Jaunes	11,506	10,954	-5%	39%
Groupe PPR	9,663	10,662	10%	38%
Wikipedia Sites	9,957	9,924	0%	35%
Skyrock Network	9,614	9,781	2%	35%

* Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs

Ten Fastest Growing Sites for November

Social networking site Facebook.com was the fastest growing property in France in November, up 83 percent to 1.9 million unique visitors. There was growth elsewhere in the conversational media category with increased traffic to two blogging sites. Oldiblog.com grew 28 percent to 1.9 million unique visitors, while WordPress grew 16 percent to 2 million unique visitors.

With the Christmas shopping season well underway in November, six of the top ten fastest growing French properties came from the retail sector. Arcandor AG experienced the most rapid growth, up 42 percent to 2.4 million unique visitors, driven largely by increased traffic to pure play online clothing specialist, Quelle.fr. It was joined by two other online pure play retailers, Amazon Sites, which was up 16 percent to 6.1 million and Groupe Priceminister, which was the largest of the fastest growing properties, up 13 percent to 8.2 million unique visitors.

Outside of these properties, the biggest increases in online retail traffic were seen in the electronic goods sector. Sony Online was the third fastest growing property in November, up 40 percent to 1.8 million unique visitors. Fotovista Group was up 27 percent to 3.8 million unique visitors, driven largely by increased traffic to online pure-play electronic goods retailer, prixmania.com. This was also the case for Kingfisher, whose growth was largely driven by increased traffic to multi-channel electronic goods retailer, Darty.com, causing the property to grow 15 percent in November to 2.3 million unique visitors.

Top 10 French Gaining Properties Ranked by Percentage Change in French Unique Visitors November 2007 vs. October 2007 Total France, Age 15+ - Home and Work Locations* Source: comScore World Metrix
Property	Total Unique Visitors (000)
	Oct 2007	Nov 2007	% Change
Total French Internet Audience	27,756	28,244	2%
Facebook.com	1,064	1,945	83%
Arcandor AG	1,696	2,414	42%
Sony Online	1,312	1,832	40%
Oldiblog.com	1,519	1,938	28%
Fotovista Group	3,011	3,836	27%
Spill Group	1,318	1,673	27%
WordPress	1,743	2,030	16%
Amazon Sites	5,213	6,067	16%
Kingfisher	2,017	2,319	15%
Groupe PriceMinister	7,197	8,158	13%

* Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs