Nielsen//NetRatings reports July 2007 data for the Top Sites by Parent Company and Top Brands. In addition, Nielsen//NetRatings reveals the Top Advertisers by Company for July 2007.
Nielsen//NetRatings reports July 2007 data for the Top Sites by Parent Company and Top Brands. In addition, Nielsen//NetRatings reveals the Top Advertisers by Company for July 2007. Unique
Nielsen//NetRatings Top 10 Web Sites by Parent Company and Top 10 Web Sites by Brand, July 2007
Table 1. Top 10 Parent Companies,
Combined Home & Work (U.S.)
Parent
AudienceTime Per
Person
(hh:mm:ss)
1. Microsoft
121,499
2:07:26
2. Google
117,705
1:34:07
3. Yahoo!
111,390
2:58:43
4. Time Warner
104,946
4:05:58
5. News Corp. Online
76,705
2:26:30
6. eBay
68,203
1:44:26
7. InterActiveCorp
61,580
0:22:03
8. Amazon
50,747
0:26:23
9. Wikimedia Foundation
44,763
0:18:20
10. New York Times Company
44,704
0:15:43
Table 2. Top 10 Brands,
Combined Home & Work (U.S.)
| Brand | Unique Audience |
Time Per Person (hh:mm:ss) |
| 1. Google | 111,609 | 1:08:08 |
| 2. Yahoo! | 110,377 | 2:59:13 |
| 3. MSN/Windows Live | 100,523 | 1:56:13 |
| 4. Microsoft | 94,247 | 0:40:19 |
| 5. AOL Media Network | 91,919 | 4:16:36 |
| 6. Fox Interactive Media | 68,421 | 2:36:02 |
| 7. eBay | 59,835 | 1:46:03 |
| 8. YouTube | 55,135 | 0:49:59 |
| 9. Wikipedia | 44,639 | 0:18:12 |
| 10. Amazon | 43,090 | 0:23:44 |
Example: The data indicates that 44.7 million home and work Internet users visited at least one of the New York Times Company-owned sites or launched an New York Times Company-owned application during the month, and each person spent, on average, a total of 15 minutes and 43 seconds at one or more of their sites or applications.
A parent company is defined as a consolidation of multiple domains and URLs owned by a single entity. A brand is defined as a consolidation of multiple domains and URLs that has a consistent collection of branded content.
Nielsen//NetRatings AdRelevance Top 10 Advertisers, July 2007
Top advertisers, ranked by estimated spending, are based on data from AdRelevance, Nielsen//NetRatings' advertising research service. An impression is counted as the number of times an ad is rendered for viewing.
Top 10 Advertisers by Estimated Spending (U.S.)
Advertiser
Total Estimated
Spending Impressions
1. Low Rate Source
$46,321,200
22,059,921
2. NexTag, Inc.
$43,715,300
21,409,913
3. Experian Group Limited
$43,405,900
15,674,399
4. Countrywide Financial Corporation
$34,776,800
17,091,495
5. InterActiveCorp
$27,873,800
6,784,473
6. Netflix, Inc.
$18,813,600
5,572,255
7. AT&T Corp.
$18,241,000
5,681,139
8. Privacy Matters
$16,878,100
5,558,021
9. Verizon Communications, Inc.
$15,715,000
4,016,248
10. Reunion.com L.L.C.
$14.113.300
6,830,167
Estimated spending reflects CPM-based advertising online, and excludes search-based advertising, paid fee services, performance-based campaigns, sponsorships, barters, partnership advertising, advertorials, promotions and e-mail. Impressions reported exclude house ads, which are ads that run on an advertiser’s own or related property and co-branding relationships.
Example: An estimated 6.8 billion Reunion.com L.L.C. ads were rendered for viewing at the cost of approximately $14.1 million during the surfing period.