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Mobile Marketing:  Best Practices and Applications

This paper explores how mobile marketing can enhance advertising response rates, increase buying traffic and build an opt-in community. Topics include increasing response rates of traditional TV, radio, outdoor, print and online marketing, differentiating products and services from competitors, increasing buying traffic from an existing customer database, building an opt-in community to enhance brand loyalty, and improving customer service and CRM.  LEARN MORE

The Effect of New Media Censorship on the World

The rise of the Internet as a portal for increased intercommunication between citizens of the globalized world has drastically altered the possible effects of government censorship of new media. The simultaneous push of the Internet to directly link people across the globe and allow them to express themselves using websites, blogs, and other instances of user-generated new media and the pull of governments to control their respective populations has greatly altered the possible impacts of censorship on a broader audience which may extend far beyond the sovereign territory of a given regime.  LEARN MORE


Gates Predicts Widespread Usage of Facial Recognition Computer Interfaces Within 10 Years
On March 13, Bill Gates pronounced that "natural user interfaces" (facial and voice recognition) will be integrated with our daily lives within 10 years. While many of us already realized this, Gates has now put his signature on the prediction. 
Cyber Security Worries Inhibit Online Shopping
Published 02/16/2008 | New Media News , Cyber Security , eCommerce , Latest Studies
Most online Americans view online shopping as a way to save time and a convenient way to buy products. At the same time, most internet users express discomfort over a key step in online shopping – sending personal or credit card information over the internet.
Top Canadian Web Rankings for December, 2007
Published 01/21/2008 | New Media News , eCommerce , Web Rankings , Latest Studies
Today, comScore released its December rankings of the largest and fastest-growing Internet properties and site categories in Canada based on data from the comScore World Metrix audience measurement service.  “Retail sites showed strong growth as online holiday shopping reached a fevered pitch in December,” said Brent Bernie, president of comScore Media Metrix, comScore Canada.
Search Engine Optimization (SEO) Training Book
Do you want to learn search engine optimization?  Do you want your Web site to show in the top of search engine results for certain keywords?  In this article, NMI reviews the most comprehensive book on SEO. 
Search Engines Solving Problems?
People who have faced one of several common government-related problems in the past two years are more likely to consult the internet than other sources, including experts and family members.  In a national phone survey, respondents were asked whether they had encountered 10 possible problems in the previous two years, all of which had a potential connection to the government or government-provided information.





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